CES 企業形象影片

01 / OVERVIEW

Overview

For ASUS at CES, REN+ reshaped existing footage through creative editing, story restructuring, motion graphics and music, with a Japanese version for overseas communication. As a Taiwan video production company, REN+ reconsidered the available resources to bring footage from different periods together as a coherent brand and technology film.

02 / CHALLENGE

Challenge

ASUS needed a film for CES that could communicate its brand and technology within a tight production schedule and a limited budget. Reshooting everything was not feasible, but footage from earlier productions was available. Instead of treating a new shoot as the only solution, we asked a different question: how could the existing material do more?

03 / CREATIVE APPROACH

Creative approach

We revisited the accumulated footage and looked for new narrative connections between the images. This was more than a recut. A new story structure, fresh image sequences, animation and musical rhythm rebuilt the viewing experience around material that already existed. Animation became a visual language connecting footage from different sources. It helped unify images captured at different times, with different subjects and styles. Music was part of the storytelling, too. Careful choices around rhythm, emotion and transitions gave the existing footage a new life.

A new life for existing footage.

04 / PRODUCTION

Production

Production began with a review of the available footage and a restructured story. Creative editing established the sections, visual relationships and overall pacing. Motion graphics and animation connected disparate shots and maintained visual consistency. Music was selected to match the story’s sections, emotional shifts and editing rhythm, shaping the narrative alongside the images. We also produced a Japanese version to support communication in overseas markets.

05 / DELIVERABLES

Deliverables

• CES Corporate Film
• Creative Editing
• Motion Graphics / Animation
• Music & Sound
• Japanese Version
• International / Overseas Communication